Men, Women and Kids Footwear Shoes with the passage of time have gained so much significance with respect to looks that it takes forever to shop for just one pair. In the last few years the sales of footwear have reached great heights and growth and not to forget the long list of categories that follow. Now before an individual decides to buy a pair of shoes there are a few set of criteria which are considered before one decides to pay for them. Such as, the product must be fit but also comfortable, compatible with the skin i.e. it should feel right, wearing them feels safe and they shouldn’t make walking difficult. Market Trends The global footwear market has undergone huge transformations as there have also been remarkable changes observed in the behaviour of consumers. There is a difference between how men and women tend to behave when they buy a pair of new footwear. For example, women compared to men have shown a strong and positive relation towards their footwear and men on the other side have a slightly moderate approach. Even the young kids now buy footwear keeping a dozen factors in their mind, making a rationally and careful purchase. Indian Footwear Industry It is estimated that the global footwear show will be valued at $ 192.3 billion in 2008, an increase of 2% over the 2007 estimate. It is estimated that the Indian footwear industry represents only INR 160 billion or 4 billion dollars. It is the second largest shoe manufacturer in the world after China, accounting for more than 14% of global footwear production of 14.52 billion pairs. The footwear industry is considerably outnumbered by the male fragment which covers about 60% of the market. The remaining 40% offer includes women and children. Within this part, the children fragment represents more than half of the supply. This is particularly surprising considering that the real generation of the world is in women's shoes. This irregularity offers a huge opportunity for the women's shoe industry in India. In the last decade the footwear industry has seen its high and lows. Their sales have risen slightly but the growth annually has slowed a little. This is because of the changes in the behaviour of consumers and brands not being able to cope up effectively. With China, it is hoped that India will be the first to develop its footwear industry over the next two decades and that in this way it will be one of the biggest buyers. This has prompted many global players to establish a base in these countries and to take advantage of inactive demand. Pavers England has actually made its essence felt, having established a store. It is hoped that many more will land in a limited capacity to focus on time. India creates about 2.06 billion shoes, including calf leather shoes, cowhide shovels and shoes without cowhide. There is also a lack of innovation and advanced manufacturing facilities. The absence of it has affected the nature of the items purchased by customers. These variables mainly affected the inventory network of supply chain organizations. The producer takes about 60 days to transmit their items, which implies that in India, if there is ever a new product to be launched then in every 3 months period; organizations are not able to make repairs in the middle of the season. Chinese Footwear Industry Compared to China, India's commitment to the world market is negligible. The big reason for such high growth of Chinese shoes is the United States. The reason can be attributed to the automation of the shoe business, so that China has the ability to respond to massive demands of the industry, while the Indian shoe industry has the ability to handle orders of average or small scale. Due to the solid quality, China can take care of expensive discount stores in the United States. In any case, India can only serve markets estimated at estimated median costs. In addition, the outlines of Indian shoes are not creative and modern compared to Italian shoe designs. Moderate development in universal exchange can also be attributed to the intangible accessibility of the marked elements. India, much of the shoe manufacturing occurs in the messy part, which is another drawback to the advancement of items in the global market. Import and Export Policies The key importers of footwear for India are Germany, the United Kingdom, Italy and the United States. These countries alone account for 53.77% of the entire exports over the 2011-2012 periods. As noted above due to the high cost of labour, these countries subcontract their production procedure or import from Asian countries. Of the aggregate rates for the year 2011-2012, the income from just leather shoes alone represents US $ 1,715.17 million, which amounted to US $ 1,174.03 million for each year 2007 to 2008. Through the footwear export, the nation earned US $ 281.83 million for each fiscal year 2011-2012 or $ 269.30 million for 2007-2008. The contribution of non-calf leather footwear was US $ 80.27 million for each FY 2011-2012, compared to US $ 46.02 million for 2007-2008. In this way, there has been a steady increase in the share of shoes over the years and will likely continue in the future. Footwear sector was one of the major standoffish sector form small scale production over four decades. Only few large firms that existed were either large before accomplishment of reservation policy or who could become large by availing special opportunities that existed for 100 per cent export units. Reservation policy has been withdrawn in 2001 but still there exist several taxation policies that favour small size. Firms selling footwear over Rs. 300/ 350 has to pay a flat 12.5 per cent VAT and firms selling below that price do not have to pay any tax. There is no graded VAT in regard to price range in this sector. The Government of India had identified the Leather Sector as a Focus Sector in the Indian Foreign Trade Policy in view of its immense potential for export growth prospects and employment generation. Overall, though, intensifying competition has led to further market segmentation. This has seen many of the better-known international and domestic sports shoes brands, for instance, focusing their efforts largely on the adult market. As competition continues to increase, however, the market is expected to become still more segmented, which will give companies in the sector scope for targeting additional niches and sub-categories. As an example of this, with hiking having become widely popular across the mainland, a number of footwear companies have taken the opportunity to launch specialist hiking and walking footwear. Despite these increased opportunities for specialisation, many mainland manufacturers remain concerned over the renewed challenges coming from elsewhere in Southeast Asia, with several countries now offering considerable labour cost advantages over China, while also having improved access to better-resourced local industry chains. Conclusion It is not surprising that national and global players are focusing on buying trends and habits of this current age. With the woman who ends up being more aware of the brand rather than the past condition of being aware of the product itself, a growing number of universally eminent players are being used to enter the market and fill this gap of need. The shoe is never seen as a product like the image but the behaviour and the way of life. Subsequently, the profile of customers based on their behaviour would help the bosses to better position their items. In this way, there are still many opportunities to discover in the shoe division.