PROTECTIVE PACKING MATERIALS In today’s business era of globalization there is daily basis shipment of materials. The packages and parcels are the containers which have been carrying them from one place to another, yet they must not be misunderstood for the protective packaging. The protective packaging is a phenomenon that is designed on purpose for shielding the dispatched items from any kind of physical damage, harm and harm. During the transportation, packages have been subjected to be getting dropped, rough handling with the inclusion of movement from several kind of vehicles, which is making them susceptible to be getting damaged. Yet there is no tolerance for any damage from the consumer as the distributor is responsible for the secure shipment in numerous cases. Hence there are a number of protective packaging types that are quite much helpful of which the most common and frequently used would be discussed in this article. Also we shall be learning the differences between these packaging types and their usage. The most frequently adopted protective packaging’s are:

• Packing peanuts
• Padded divider sets
• Bubble bags
• Packing foam
• Packing paper.

Market Trends Across the U.S., the segment of industrial goods is anticipated to be experiencing fastest-growth rates in the forecasted time period. This segment has been accounted for $ 1,361.9 million for the year 2016 with the expectation for registering fastest rates of growth from the duration of years 2017 to 2025. The significant growth for the sales that is online across the country has been likely to be propelling the growth of market. Progressing outputs of manufacturing and investments in the activities of R&D have been anticipated for playing a significant role for the growth during the forecasted time period. The ongoing shifts for the patterns of consumer spending impacted by the recession of economy is propelling new strategies of retail for addressing the variabilities in demand, the pressures of margin, and accumulative competition. In turn, such challenges, have been compelling the consumer-packaged goods (CPG) manufacturers for finding the solutions of supply chain that is accommodating the needs of customer without incurring any costs that are additional. The Developing markets, like France, India and Brazil, have been increasing the demand for goods present overseas thus becoming factors for boosting up the online spending culture. However, an implementation of the severe regulations privately and from government by a number of countries is becoming a challenge for the progression of the market of protective packaging. The manufacturing of the goods of packaging is involving the consumption of huge amount of the materials like metal, glass, plastics, plastic foams, and water. The materials of waste packaging that could not be recycled are ending up in the landfills or becoming a key litter component, which as a result is contributing to the sea or land pollution with the emissions of greenhouse gases. A huge number of the regulatory frameworks are getting introduced by several governments in different regions, especially across Europe and North America or the local jurisdictions for the minimization of the disposal and usage of certain materials of packaging and mandating the minimum requirements of recycling. The Economic Market of Protective Packaging Materials The global market of protective packaging are having expectations for reaching $44.6 billion by the time of 2025, progressing at the CAGR of 5.6 %.The sector of flexible packaging had found to be holding the largest share of market in 2016 hence owing to be increasing the preferences for the culture of online shopping amongst the customers. The online retail channels have widely utilized a wider range of the flexible products of packaging like the flexible foams, air pillows, paper fills, bubble wraps, and the dunnage bags for the filling of empty spaces, bracing, wrapping, and blocking. The economic market of the protective packaging has faced surges in the prior 7 years which could was the result of the study of 2014 by “The Freedonia Group” which observed the packaging as per the recent trends, with the inclusion of the buying patterns of the consumers. Precisely, the protective packaging market has progressed with the average rate of 6.3 % on annual basis during the time duration between the years of 2009 to 2014, the phenomenal progress for an industry that is mature with a huge competition. Such growth has occurred apart from the general downturns in the economies which have been plagued earlier part of such period. (For instance, the average rate of growth per annum from the time period of the years of 2001 to 2007 had been noted to be 5.5 %). The plastic packaging and plastic are the integral and significant aspect of global economy. The production of Plastics has been surging over past fifty years, from fifteen million tonnes during the year of 1964 to about three hundred and eleven million tonnes in the year of 2014, with the expectation of getting doubled once again in the upcoming 20 years, as the plastics are serving increasingly in numerous applications. The Plastic packaging, is and will be remaining a largest application; presently, the packaging is represents 26% of the entire volume of the utilized plastics. The Plastic packaging is not just delivering straight benefits of economy, yet is also contributing to the amplified resource productivity levels. The entire manufacturing of the materials of plastic packaging, which had been 3.3 millions of tonnes with 10.9 USD billion during the months of January to November of 2016 has been estimated to be increasing to about 3.6 millions of tones and 11.9 USD billion by end of following year, progressing by four percent on the amount base and three percent on that basis of value in comparison to the year 2015. The market share of the sector plastic packaging in entire industry of packaging is found to be 37 %.   The Key Players in the Market

• Storopack
• Automated Packaging Systems
• Polyair
• Ranpak
• Sealed Air

The global market competition could be regarded as being highly intensive with relatively integrating the major key player’s existence that are capturing a major share of revenue in the year 2016. The key participants including “Smurfit KAPPA Group; Westrock Company; Sealed Air Corporation; Sonoco Products Company; Huhtamaki OYJ; DS Smith PLC; Pregis LLC; Pro-Pac Packaging Limited; Storopack Hans Reichenecker Gmbh; The DOW Chemical Company; and Cascades Corporation.” In the means of rivalry, these key players of industry are facing high competition amongst themselves thus owing towards highly fragmented nature. A rivalry degree which is dependent upon the demand of product, technology innovation, compliance with the regulatory and the network of distribution. For example, the North American market is saturated; while, in Asian Pacific regions, there are intense competitions amongst the key players. A huge number of key players across the global market of protective packaging are based across the regions of North America, mainly in Canada and U.S. The US-based company “Sonoco Products” grabbed added revenue of about 60 % across Northern America in the year 2015. The U.S based Corporation of “Sealed Air” introduced systems of innovative packaging like bubble wraps and the Air Cap air based cellular packaging, the “Cryovac performance shrink films, shanklin floWrap shrink packaging systems, jiffy mailers, korrvu suspension and retention packaging, instapak polyurethane foam packaging systems, PakNatural loose fill, and RestoreÒ Mushroom packaging”. Progressing economies and the burgeoning section of middle class across the states of Southern & Central American region like “Brazil, Argentina, Costa Rica” and rest have been leading to the growth of the food industry and the industry of consumer goods. As per the industrial research study of iCD, Brazils’ massive manufacturing bases and strong “agro-export industry” have been predicted for driving the market of packaging and protective packaging materials. The industry of “Brazilian agro-products”, having a 25 % global share of the world food market, can be mentioned for being a key factor accelerates the growth of market. The Top Investment Pockets The Food industry is one of most attractive applications in the industry of global packaging and also the market of protective packaging, having an expectation of grow at CAGR of 4.6 % in the forecasted time period. The packaging is improving shelf life of food products, provides protection from damage, with the maintaining of flavour, freshness and efficacy for adhering to the guidelines of regulatory including the requirements of user end. Increase in the consumption of “fast-moving consumer goods (FMCG)” across the region of Asia-Pacific is leading to the increased packaging & protective packaging materials’ consumption in the applications of food. Also, the segment of healthcare is the 2^nd most targeted market, having the expectation for growing at the CAGR of about 7.2 % in the duration of 2017 to 2023. The Market Suppliers of Protective Packaging While the Regions that are sharing the major market of these materials are North America, Europe, Asia Pacific while the rest of the world is also having high demands of these materials. Future Prospects With the evolution of E-market and E-commerce and globalization of business accompanying shipments of several orders across the globe the demand of protective packaging is progressing on daily basis and is prone to be rapidly progressing. Probable impacts of recent advancements of technology in the industry With the advancements in transportation the delivery of orders is possible at consumer’s doorstep these days, hence increasing the demand of protective packaging materials and the future developments of transportation would be leading to increase this demand.